On October 14, according to foreign media reports, Amazon announced that its fourth annual Holiday Beauty Haul will officially begin on October 21.

The event, which spans two weeks, will run from Monday, October 21, to Sunday, November 3, offering beauty consumers discounts on skincare, makeup, hair care, personal care, fragrance, nail products, and men’s grooming items. Discounts will range from 10% to 50%.

Amazon will offer "thousands of selected beauty product deals, coupons, and gift sets," featuring brands like BareMinerals, Clinique, Kiehl’s, Lancôme, Maybelline, Moroccanoil, Revlon, Smashbox, and Sol de Janeiro, aiming to meet consumer demand for beauty shopping during the holiday season.

In addition, until October 31, Amazon will provide a 10% discount on select toys for customers who spend $25 or more. Amazon also stated that more seasonal promotions are on the way, especially leading up to Black Friday and Cyber Monday, offering additional discounts to meet holiday shopping needs.

As the holiday season approaches, several retailers are competing for the attention of beauty shoppers. Alongside specialty beauty retailers like Sephora and Ulta, major retailers such as Target and Walmart are also expanding their beauty product offerings. Target continues to increase Ulta beauty displays in its stores, while Walmart's online marketplace recently added premium beauty products.