On October 15, according to media reports, Amazon announced the launch of two new generative AI tools—AI Creative Studio and Audio Generator. These tools are designed to help advertisers easily create a variety of rich ad content while improving customer shopping and brand experiences.

Amazon has introduced an Audio Generator. After submitting an ASIN, the tool can generate ad scripts and high-quality 30-second audio ads within minutes, all at no extra cost. This technology lowers the entry barrier for audio advertising, enabling consumers to discover new brands and products while listening to audio content, thereby increasing brand exposure.

Additionally, Amazon unveiled AI Creative Studio, integrating an AI-driven creative generator into one application. Advertisers can choose specific styles, like the "Zen" theme, and enhance product photos by transforming simple white backgrounds into more engaging and creative scenes, increasing the visual appeal of their ads.

Amazon's recent AI offerings also include a Video Generator, which can create AI-generated videos using a single product image, customizing them based on the product's unique selling points and features. The Real-Time Image feature allows brands to quickly create dynamic effects, such as steam rising from a cup or flowers swaying in the wind. This feature is part of the Image Generator launched last October.

Both the Video Generator and Real-Time Image tools are currently in testing, available to select customers in the U.S. Amazon stated that it will refine these features based on feedback from beta advertisers and fine-tune the technology before a broader release to ensure the highest quality customer experience.