Recently, according to foreign media reports, Poland's e-commerce growth remained strong in August, with online sales increasing by 14.8% year-over-year. Notably, cross-border e-commerce grew at twice the rate of domestic sales, highlighting a significant trend in the market.

According to the latest data from BaseLinker, Poland's total online sales in August rose by 14.8% compared to the same period last year. The number of orders grew by 14.5%, and the average order value reached 196.0 PLN, a slight increase of 0.3%. Domestic sales saw a year-over-year growth of 13.2%, while cross-border e-commerce sales surged by 23%, accounting for nearly 18% of total sales. BaseLinker noted that both July and August recorded some of the highest online sales statistics since the inception of the BaseLinker Index study.

Image Source: BaseLinker

In August, Poland's comprehensive e-commerce condition index reached 143 points (with an initial value of 100 points starting from January 2022), showing a significant improvement compared to 125 points in the same period last year. Aggregated data from 3,000 Polish e-commerce companies revealed that compared to July, the number of orders increased by 3.2%, while the average order value decreased by 3.1%. The categories with the largest sales growth were health and beauty, and automotive products.

Łukasz Juśkiewicz, Strategy Director at BaseLinker, stated that in recent months, the importance of cross-border e-commerce in Poland's e-commerce market has continued to rise. Polish sellers are gradually expanding their international market share, especially through multi-platform sales, making Polish products increasingly popular in international markets. This trend significantly contributes to Poland's e-commerce growth and is positively reflected in the country's online sales statistics.