Amazon Europe offers more than just the big annual events like Prime Day and Black Friday/Cyber Monday. There are plenty of seasonal and holiday sales throughout the year, such as Spring, Summer, and Autumn sales, along with promotions for Halloween and Christmas, to name a few. Each country also has its own exclusive sales events, creating frequent opportunities for sellers to boost their sales.

 

These exciting promotional periods provide ample opportunities for sellers to shine, especially with the emerging categories on Amazon Europe. Whether it’s fashion, electronics, home goods, beauty products, kitchen gadgets, or toys, there's a high-demand category that could be your next big seller. For Chinese sellers, Amazon Europe is full of explosive growth opportunities. Success and skyrocketing sales are within reach!

 

1. Four Exclusive Advantages of Amazon Europe Sales Events

Advantage 1: Over 30 Hot Sale Dates Year-Round, Almost Every Month Has a Big Promotion!

Amazon Europe has more than 30 key sales events spread throughout the year, ensuring consistent promotional opportunities. From seasonal deals to holiday sales, you'll find plenty of chances to boost your sales.

 

Advantage 2: Diverse European Markets – Different Countries, Different Dates!

Although many sales events are based on the same holidays, different European countries may have slightly different dates for these events. This means that one promotion can overlap with several hot selling periods across various countries, giving you more chances to make a splash.

 

Advantage 3: Unique European Promotions with Local Flavor – Perfect for Catching the Attention of Shoppers!

From “Climate-Friendly Week” to fashion promotions and back-to-school sales, Amazon Europe features plenty of unique, culturally relevant promotional activities that can really ignite traffic. These events not only bring in sales but also highlight the unique tastes of European shoppers.

 

Advantage 4: No Extra Fees for Emerging European Markets!
Newer Amazon marketplaces in Europe allow sellers to participate in all types of promotions without any additional fees. This gives you a cost-effective way to tap into these growing markets.

 

2. How Amazon Sellers View Promotions on Amazon Europe

Home Goods Seller:
“We saw a massive increase in traffic during the 2024 Fall promotions. Sales were at least 3-4 times higher than usual, and with the added discounts and subsidies, our overall profit was great!”

 

Consumer Electronics Seller:
“Looking at the trend data, the first day of the promotion saw a huge spike in sales – 3 times the usual volume. Clearly, participating in these sales events is a great way to boost your sales!”

 

To help Amazon sellers make the most of these opportunities, we’ve created the 2025 Amazon Europe Sales Calendar & Product Selection Guide. This comprehensive guide covers key promotional events from January to December, along with recommended categories to focus on. It will help you take full advantage of every major sales opportunity throughout the year.

 

January Key Recommended Categories

• Home Decorations
• Home Goods
• Personal Care and Health Products
• PC Products
• Electronics

 

Product Tips:

The cold temperatures in January have sparked a growing desire for warmth at home and a festive atmosphere. As a result, the demand for home, decoration, and personal care and health products has increased.

 

 

Key Recommended Categories for This Month

• Home Goods
• Home Decorations
• Toys
• Sports Products
• Pet Supplies
• Kitchen Supplies

 

Product Tips:

The newly launched Content Creator promotional event in February will take place across Europe, meeting the growing demand for equipment from many content creators and home workers. Through this promotional event, consumers can fully unleash their creativity and enjoy creating to the fullest!

 

March's Key Recommended Categories

• Personal Care and Health
• Home Goods
• Home Decorations
• Kitchen Supplies
• Beauty Products
• Toys

 

March's Product Tips:
 

As the weather gradually warms up in March, Europe welcomes its first major promotional event of the year – the Spring Sale. Amid busy lifestyles, consumers are placing more emphasis on physical health, psychological well-being, and emotional needs.

 

April's Key Recommended Categories for This Month

• Home Goods
• Personal Care and Health
• Home Decorations
• Apparel
• Industrial and Scientific Supplies
• Gardening and Art Supplies

Product Tips:

In April, as everything comes back to life, outdoor activities increase, driving higher demand for categories like apparel and gardening products. Combining promotional events specific to different sites can create opportunities, but sales potential may vary across categories.

 

May's Key Recommended Categories

• Home Goods
• Personal Care and Health
• Gardening and Art Supplies
• Electronics
• Apparel
• Wireless Electronics

 

May's Product Tips:

With the increase in holidays during May, European consumers are enriching their lives with more vibrant activities, both indoors and outdoors. At the same time, people are paying more attention to the quality and enjoyment of their pets and leisure time, making the pet market demands worth noting.

 

June's Key Recommended Categories

• Home Goods
• Apparel
• Home Decorations
• Wireless Electronics
• Furniture
• Personal Computers

 

June Product Tips:

As we enter the transition season, apparel and footwear categories are seeing seasonal popularity. Consumers are also considering more seasonal and suitable home and garden products.

 

July's Key Recommended Categories

• Home Goods
• Consumer Electronics
• Personal Care
• Kitchen Supplies
• Apparel

Product Tips: 

With the arrival of summer and the major Prime Member Day promotion, sales across all categories are expected to increase. Sellers are advised to plan operations and shipments in advance!

 

August's Key Recommended Categories

• Personal Care
• Home Goods
• Beauty Products
• Furniture
• Kitchen Supplies

Product Tips:

As Europe enters the back-to-school season, the demand for personal items and indoor/outdoor gatherings is becoming more evident, reflecting consumers' increased need for social interactions.

 

Key Recommended Categories for This Month

• Apparel
• Personal Care
• Consumer Electronics
• Home Goods
• Home Decorations

Product Tips:

As summer comes to an end and the back-to-school season approaches, consumers are beginning to consider moving and home setup needs. At the same time, they are preparing for the upcoming fall season by purchasing new clothing and related items, leading to relevant consumption scenarios.

 

Key Recommended Categories for This Month

• Home Goods
• Home Decorations
• Office Supplies
• Apparel
• Kitchen Supplies

Product Tips:

October promotions bring another traffic boost, setting the stage for the big year-end sales! It is recommended to align with seasonal changes and focus on consumers' needs for comfort, warmth, and practicality. Plan ahead to effectively boost sales and increase brand exposure!

 

Key Recommended Categories for This Month

• Furniture
• Sports Products
• Electronic Devices
• Apparel
• Kitchen Supplies

 

Product Tips:

The well-known Black Friday and Cyber Monday promotions take place this month, and consumer demand is expected to surge. Consumers prefer products that combine functionality and aesthetic design, focusing on lifestyle upgrades during this time, such as replacing old furniture or home goods. Sellers are advised to carefully plan their inventory and promotional strategies to align with these major events!

 

 

Key Recommended Categories for This Month

• Toys
• Accessories
• Jewelry
• Sports Products
• Home Goods

 

Product Tips:

During December's Christmas season and New Year celebrations, the festive atmosphere grows stronger, and consumer demand for decorative and gift-oriented products significantly increases.