As the Christmas season approaches, Meta has announced a series of updates to its Instagram advertising features, aimed at enhancing brand performance during holiday promotions. These updates include simpler discount codes, smarter reminder ads, and in-store shopping promotions.

First, Meta has optimized its discount code promotion options by introducing more prominent code notifications, allowing users to automatically apply discount codes at checkout. Advertisers can now highlight discount information directly in overlay ads, making it easier for users to take advantage of these offers.

At the same time, Meta is testing first-time purchase discounts and personalized offers to attract more users to engage with these ads. In July, Meta streamlined the process of adding discount promotions to ads, simplifying how brands implement their discount campaigns.

Regarding reminder ads, Meta has introduced significant updates by adding a new overlay feature to feed posts. These overlays will help brands keep their promotional messages visible to users, and Meta plans to increase the frequency of reminder notifications to maximize brand exposure.

Additionally, Meta has upgraded its website link options, allowing brands to add multiple landing pages to a single image or video ad in the Facebook Feed. With just one click, users can be directed to specific landing pages for different categories, further improving the shopping experience.

To drive in-store purchases, Meta has introduced a new promotion type. Advertisers can now target ads to users most likely to shop in-store based on their past engagement and location, improving conversion rates through precise targeting.

Finally, Meta has added a new method for targeting potential travelers, particularly those planning holiday trips. For example, when users search for travel-related content, they may receive seasonal sales ads from local businesses. This strategy helps brands increase engagement by aligning their promotions with users' holiday activities, ultimately attracting more customers to their products and services.